The time has come. Graduation is approaching and you start to panic. You wonder if everything you have done within the last four years is enough to land you a job. There are numerous ways to set you apart from other grads entering into the field. Here are a few basic tips that every advertising major should do before they graduate to snag the job of their dreams:
1. Create a Portfolio
There are a multitude of different tracks that advertising majors can take. Many people have the misconception that only graphic designers and art students should have a portfolio. Regardless of what program you choose to do, it is important to keep all of your work. You can highlight your best skills in your portfolio pieces whether it is writing or designing. Future employers are going to look at what sets you apart from the rest of the applicants and showing your work will do just that.
2. Job Shadow
Some students have no idea what type of job they want to pursue after graduation. Shadowing people with different job positions relating to your field will give you a better idea of what you would like and not like to do. This will give you better direction when looking for a job and it will make the job search easier on you.
3. Have Accounts on all Social Media Platforms
We are part of the digital age. By growing up with technology and being a millennial, employers are going to expect that we know all about social media. In the advertising field, it is even more important. Your social media accounts can impact whether or not you get a job. The most important platform to be on while looking for a job is LinkedIn. Networking on LinkedIn can get you started in a career you didn’t even know existed.
4. Get an Internship
Having experience is something that every employer is looking for in potential candidates. Unfortunately, class work does not exactly mimic what the real working world will be like. Having an internship will prepare you for your first job after graduation and make you feel better about entering into the workforce.
5. Be Knowledgeable in both the Creative and Business Side
Students usually pick one track, which consists of the creative or business side of advertising. Deciding on which track to choose will let you hone in on specific skills. However, it is important to know the in’s and out’s of every side of advertising. Employers are not only looking for what you can do best, but also a well-rounded individual. Expanding your skill set will make you more employable for jobs.
By: Jennifer Souther
Imagewest Account Executive