Designer Thoughts

As a design student, learning what the professional world is looking for is very important. I sat down with Arden Von Haeger, a professional designer/illustrator, to learn more about the current expectations of design hirees. Von Haeger, a professor at WKU and three other colleges, also works as a freelance designer from his home studio. Von Haeger has been in the industry for  thirty-four … [Read more...]

Work Hard, Play Hard

Having held the titles Web Designer (Fall 2012), Senior Graphic and Interaction Designer (Summer 2013), and Junior Art Director (Fall 2013), Davide Fellini is a seasoned alumni of Imagewest. He’s taken part in a variety of Imagewest projects including the rebranding of Harlaxton Manor in England during the summer of 2013. Since it’s been shortly over a year since his graduation from Western … [Read more...]

Getting Past the Job Search Burnout

I’ve been looking for jobs since I decided a year ago to move to the Dallas/Fort Worth area after graduation. Until recently, I was only looking to see what was out there, but now is the time to get serious about finding a job. Problem is, the job search can be incredibly discouraging. There’s nothing quite like reading the job description and thinking about how much you would love to have a … [Read more...]

Brands Take a Stand

Brands are breaking the mold on social advocacy, a traditional approach that The Guardian explains as a “Look what we’ve done, now buy our stuff” mantra. Instead, brands are now reaching out and asking their consumers to stand with them in their social fights, and to become a part of social movements. This call-to-action technique allows brands to be more engaging, and this urgency for ethical … [Read more...]

It’s Netflix Time

One brand that started from nothing and has become a part of everyday conversation is Netflix. Netflix is a prime example of a modest startup company that has achieved international success for its innovative ideas. Not a day goes by that I do not hear someone say that they are going to go watch or are already watching some show or movie on Netflix. Netflix not only defined online video … [Read more...]