In 2004, Imagewest was established on WKU’s campus as a banner printing service, and after ten years of service both locally and abroad, Imagewest has changed.
Many interns have worked hard to create a new face for the strategic communications agency. The rebranding, which included new colors, logo and mantra, was quite an encompassing project. The agency had to update every internal publication, its advertisements, its signs and much more.
Bowling Green senior Chounsee Chear said “Wrapping your head around the scope of everything that had to be recreated was the biggest challenge.”
The old brand of ninjas and gnomes was exciting, yet slightly detached in purpose. The agency felt it had grown out of its mascot and now, a feeling of professionalism permeates the office.
The new brand of Imagewest is working to establish the agency as a professional environment full of fresh ideas: the intersection of creativity and strategy.
The “x” in the logo represents that intersection, but can also represent the standard of professionalism that interns are held to. Following the new mantra of “Move Forward,” the arrow represents how the agency moves our standards forward, and strives to exceed our own expectations–it conveys motion, and it conveys how the agency changes with each semester.
Deep, reddish purple and clear, bright lime green have replaced the agency’s former brand colors. The deep purple grounds the brand and reflects the more strategic, business side. The green livens it up and represents the energy and freshness of Imagewest.
More than a year’s work went into the rebranding process, with hundreds of sketches and hours spent on the brand. While client work always took precedence, working on the agency itself was–and in some ways, still is–a priority.