True coffee lovers seek not only the best brew but they crave the atmosphere and culture that come with the experience. Coffeehouses have long been commonplace for gathering and discussion. A locally owned coffee shop in downtown Lexington, called A Cup of Common Wealth, has expanded this coffee culture beyond their walls with their pay it forward model.
At A Cup of Common Wealth, people can pay in advance for someone to have a cup of coffee. For example, someone could pay in advance for someone to have a mocha if they have two different colored eyes or if they do a funny dance while singing the lyrics to their favorite Aerosmith song. Whatever the request or stipulation may be, you can write it on the “Pay it Forward Board,” and if the person meets that request then they get coffee that someone already paid for. This concept creates a bond among peers, and sometimes, complete strangers. Just think, you could walk into A Cup of Common Wealth and discover that a complete stranger bought your coffee all because you share a love for the Andy Griffith Show and you can quote every line from it!
Another thing that A Cup of Common Wealth does to promote the love of coffee and the culture around it is their training and consulting program for people who want to open up their own coffee shop. They focus on specific marketing strategies, customer service, and tools that are needed behind the bar. They also try to share any knowledge or advice to help new business owners get on their feet. Their eagerness to spread more coffee knowledge and experience to others is a way to help the community grow and expand to other places.
A new addition that A Cup of Common Wealth has added to not only their own coffee shop but to other coffee shops in Lexington is their “Disloyalty Card.” The disloyalty card is a card with a list of local coffee shops in Lexington. Every time you visit one of the coffee shops you get a hole punch for going there. Once you have completed your journey by visiting all of the shops then you get a free coffee of choice from the places on the list.
A Cup of Common Wealth continues to grow by using unique marketing strategies that promote community and the love of coffee. This is a coffee shop whose roots are in loving people and promoting their love of coffee among the community is bound for success. Keep your eyes open for new additions that this coffee shop will create, and be sure to “pay it forward” because this coffee shop has a sincere heart and it’s bound to grow!
Image Source: http://acupofcommonwealth.com/pay-it-forward/