Harlaxton Manor is situated in the English countryside about an hour north of London by train. The manor is owned by the University of Evansville and primarily serves as a British campus called Harlaxton College. The manor also serves as a venue for luxury weddings, concerts and conferences. Built in the 1830s, they host over 30 various events a year. Harlaxton Manor is considered to be one of the top wedding venues in Europe.
Imagewest has been tasked to brand and market Harlaxton Manor as a premier venue for events. The responsibilities of the team include creating a logo and slogan that will help create a strong brand identity. Students will also be developing a website, creating a social media plan and designing other promotional materials to communicate what Harlaxton Manor has to offer.
Imagewest has previously made five consecutive trips abroad. The first trip was to Malaysia in the summer of 2008. They visited Spain twice—once to Barcelona and once to Madrid. Then the agency traveled to Paris to work with Global Editors Network (GEN). Imagewest developed goals, strategies and tactics to grow GEN’s membership and increase registration for the NEWS! World Summit 2011 held in Hong Kong. Last summer Imagewest traveled to Florence, Italy to work with Lorenzo de’ Medici for five weeks where they provided LdM with a digital marketing plan and a promotional video.
The internship abroad is an eight-week program from May 28 through July 25. Imagewest international scholarship recipients and participants include: Nicole Coomer (Bowling Green), Davide Fellini (Siena, Italy), Rachael Fusting (Alexandria), Martha Holmes (Hendersonville, Tenn.), Matt Love (Madisonville) and Alan Schneller (Bowling Green). Group leaders are Imagewest Agency Director Heather Garcia (Franklin) and Faculty Advisor and School of Journalism & Broadcasting Associate Professor in Advertising, Mark Simpson (LeSage, W.Va.).
To learn more and stay up to date, check out the team’s blogs,photos and videos.
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