The new year brings two exciting milestones for Imagewest, Western Kentucky University’s student-run advertising and public relations agency. First, 2014 marks the 10-year anniversary of the agency’s founding. Second, after months of searching for the perfect candidate, a new agency director has been hired to lead Imagewest in this new chapter. Imagewest is pleased to officially announce and welcome new agency director Jenna Warrenfeltz.
“We are elated that Jenna has joined the SJ&B team as the new Director of Imagewest. She brings all of the qualities that we value to this position,” said Loup Langton, director of the School of Journalism and Broadcasting. “Her experience in communications and business operations as well as her track record of successfully developing and overseeing strategic marketing plans and effectively working with diverse audiences through a variety of platforms provide her with the tools needed to take Imagewest into the future.”
Born and raised in Hagerstown, Md., Warrenfeltz received a Bachelor of Arts in Mass Communications from Shenandoah University in 2006 where she was a member of the Alpha Lambda Delta Honors Society, Citizens Scholars, and the varsity volleyball team. After graduation, Warrenfeltz became the marketing and sales specialist for Wright Manufacturing, Inc. and participated in several projects from market research to logo design. In 2008, Warrenfeltz left Wright for a program assistant position with the C&O Canal Trust, a nonprofit friends group to a national historical park. She quickly moved up the ladder at the Trust, holding several different management titles throughout her time with the company, and became the director of communications and business operations after five years with the organization.
Warrenfeltz said of her new job, “The creativity and professionalism of the students at Imagewest rivals that of veterans of the industry, and they have a distinct perception and an energy I’ve not seen elsewhere. Their enthusiasm is infectious, and I’m thrilled to have caught the bug.”
Currently, the agency buzzes from the energy surrounding its busy schedule. The spring semester not only welcomes Warrenfeltz and kicks off the 10th anniversary, but also includes the beginning of a partnership with local minor league basketball team the Bowling Green Hornets and the continuation of Imagewest’s partnership with the U.S. Department of State.
“This year will be monumental for Imagewest,” said Warrenfeltz. “With the 10th anniversary, high-profile projects, and what might be the strongest team of interns yet, I couldn’t be joining the agency at a better time.”
The spring semester will welcome a new team of interns, including several returning interns; one of whom will be Samara Heavrin, senior graphic designer.
““I could not be more excited to return to Imagewest this spring and welcome Jenna to the team,” said Heavrin. “Amazing things are happening at the agency right now, and I am delighted to be a part of the action.”
Imagewest has been able to amass over 200 national and international clients and approximately 300 alumni since the agency opened in 2004. Summer Bolton, art director, and Mark Simpson, faculty advisor, will assist Warrenfeltz in her transition.